An employee uses an Apple Inc. iPhone 5s to demonstrate the use of the "Line Mall" e-commerce service application operated by Line Corp., controlled by Naver Corp., during an event for the company's new services in Tokyo, Japan, on Wednesday, Aug. 27, 2014. Line will offer a group discount service from Aug. 28 in Japan, Takeshi Shimamura, an executive director at the company, told reporters in Tokyo today. Photographer: Kiyoshi Ota/Bloomberg via Getty Images
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