Christian Purslow, former chief executive officer of Liverpool Football Club, a soccer club in the U.K.'s Premier League, gestures during a Bloomberg Television interview in London, U.K., on Friday, Aug. 22, 2014. The Premier League's current three-year television rights package is valued at about 5 billion pounds ($8.4 billion) in domestic and overseas income. Photographer: Chris Ratcliffe/Bloomberg via Getty Images