MELBOURNE, AUSTRALIA - AUGUST 22: Participants tip buckets of ice water over their heads as they take part in the World Record Ice Bucket Challenge at Etihad Stadium on August 22, 2014 in Melbourne, Australia. Over 700 people took part in setting the new world record. The Ice Bucket Challenge is the social media phenomenon which is helping raise awareness and money for sufferers of Motor Neurone Disease. (Photo by Scott Barbour/Getty Images)
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Getty Images News Scott Barbour