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TORONTO, ON - NOVEMBER 28 - Keith Pelley (dark suit) and Scott Moore (grey suit) at Rogers headquarters in Toronto. The pair who brokered the deal with the NHL talk to the Toronto Star about the deal. Toronto, November 28, 2013. (Rene Johnston/Toronto Star via Getty Images)

TORONTO, ON - NOVEMBER 28 - Keith Pelley (dark suit) and Scott Moore (grey suit)  at Rogers headquarters in Toronto. The pair who brokered the deal with the NHL talk to the Toronto Star about the deal. Toronto, November 28, 2013.        (Rene Johnston/Toronto Star via Getty Images)