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People take pictures in front of the Snapchat Inc. headquarters on the strand at Venice Beach in Los Angeles, California, U.S., on Wednesday, Aug. 14, 2013. Snapchat is a photo and video sharing application that allows the user to pre-set a period of time, no more than ten seconds, for the receiver to view the content before it disappears from the screen. Photographer: Patrick Fallon/Bloomberg via Getty Images

People take pictures in front of the Snapchat Inc. headquarters on the strand at Venice Beach in Los Angeles, California, U.S., on Wednesday, Aug. 14, 2013. Snapchat is a photo and video sharing application that allows the user to pre-set a period of time, no more than ten seconds, for the receiver to view the content before it disappears from the screen. Photographer: Patrick Fallon/Bloomberg via Getty Images