ROME, ITALY - AUGUST 03:  New mayor of Rome Ignazio Marino rides a bicycle in Via dei Fori Imperiali (main way to the Colosseum) on August 3, 2013 in Rome, Italy. The plan to ban private traffic from the stretch of Via dei Fori Imperiali near the Colosseum becomes a reality at 7,00 pm today. New mayor Ignazio Marino said 'This is not a project of [traffic] viability, but the first step towards real pedestrianisation prior to the creation of the largest archaeological park in the world'.  (Photo by Franco Origlia/Getty Images)