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LIVERPOOL, ENGLAND - APRIL 30: Alex Gerrard is announced as the face of Lipsy VIP at Lipsy on April 30, 2013 in Liverpool, England. (Photo by Shirlaine Forrest/Getty Images)

LIVERPOOL, ENGLAND - APRIL 30:  Alex Gerrard is announced as the face of Lipsy VIP at Lipsy on April 30, 2013 in Liverpool, England.  (Photo by Shirlaine Forrest/Getty Images)