AUSTIN, TX - MARCH 13: Kendrick Lamar, Schoolboy-Q, Jay Rock and Ab-Soul of Black Hippy attend Fader Fort presented by Converse during SXSW on March 13, 2013 in Austin, Texas. (Photo by Roger Kisby/Getty Images)
AUSTIN, TX - MARCH 13: Kendrick Lamar, Schoolboy-Q, Jay Rock and Ab-Soul of Black Hippy attend Fader Fort presented by Converse during SXSW on March 13, 2013 in Austin, Texas. (Photo by Roger Kisby/Getty Images)