CENTENNIAL, COLORADO -- JANUARY 25, 2006-- Larry Reiff, regional franchise developer of Massage Envy, with franchise owner<cq> Cynthia Hinckley <cq> and staff, (l to r) Brittany Wilson, Eugene Jansky, and Bridget Lathrop, at her location, 7470-B S. Univer [Getty Images]

CENTENNIAL, COLORADO -- JANUARY 25, 2006-- Larry Reiff, regional franchise developer of Massage Envy, with franchise owner<cq> Cynthia Hinckley <cq> and staff, (l to r) Brittany Wilson, Eugene Jansky, and Bridget Lathrop, at her location, 7470-B S. University Blvd.<cq> . (Denver Post Staff Photo by Brian Brainerd) (Photo By Brian Brainerd/The Denver Post via Getty Images)