SAN FRANCISCO, CA - SEPTEMBER 12:   Apple Vice President of iPod and iPhone Product Marketing Greg Joswiak, announces new Apple earphones called EarPods during an Apple special event at the Yerba Buena Center for the Arts on September 12, 2012 in San Francisco, California. Apple announced the iPhone 5, the latest version of the popular smart phone as well as new updated versions of the iPod Nano, Shuffle and Touch.  (Photo by Justin Sullivan/Getty Images)