Amazon Readies Kindle Fire Update to Keep Up With Apple, Google [Getty Images]

Amazon.com, Inc.'s Kindle Paperwhite tablet sits on display after a news conference in Santa Monica, California, U.S., on Thursday, Sept. 6, 2012. Amazon.com Inc. is updating the Kindle with a brighter screen more readable with less glare in daylight and indoors in a bid to stoke consumer demand as Google Inc. and Microsoft Corp. crowd the tablet market with competing devices. Photographer: Patrick Fallon/Bloomberg via Getty Images

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