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Nighttime view of ‘Le Paris’ cinema which features a massive advertisement for ‘La Grande Farandole’ (or ‘The Story of Vernon and Irene Castle’), mid 1939. The film stars Fred Astaire and Ginger Rogers, whose names are written in illuminated neon above the cinema’s door. (Photo by Fred Stein Archive/Archive Photos/Getty Images)

Nighttime view of ‘Le Paris’ cinema which features a massive advertisement for ‘La Grande Farandole’ (or ‘The Story of Vernon and Irene Castle’), mid 1939. The film stars Fred Astaire and Ginger Rogers, whose names are written in illuminated neon above the cinema’s door. (Photo by Fred Stein Archive/Archive Photos/Getty Images)