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UNDATED: In this rendering released by AEG, the proposed football stadium to house a NFL team in Los Angeles, California is seen. It was announced February 1, 2011 that AEG has sold the naming rights for the proposed stadium to Farmers Insurance Group for $650,000, calling the stadium "Farmers Field." (Illustration by AEG via Getty Images)

UNDATED: In this rendering released by AEG, the proposed football stadium to house a NFL team in Los Angeles, California is seen. It was announced February 1, 2011 that AEG has sold the naming rights for the proposed stadium to Farmers Insurance Group for $650,000, calling the stadium "Farmers Field."  (Illustration by AEG via Getty Images)