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NEW YORK - SEPTEMBER 29: (L-R) Mario Armstrong, Head Monster Noel Lee, Chairman of Interscope Geffen A&M Records Jimmy Iovine, and Artist and Producer Dr. Dre attend Beats By Dr. Dre & Monster's new product line unveiling at Best Buy Theater on September 29, 2010 in New York City. (Photo by D Dipasupil/FilmMagic)

NEW YORK - SEPTEMBER 29:  (L-R) Mario Armstrong, Head Monster Noel Lee, Chairman of Interscope Geffen A&M Records Jimmy Iovine, and Artist and Producer Dr. Dre attend Beats By Dr. Dre & Monster's new product line unveiling at Best Buy Theater on September 29, 2010 in New York City.  (Photo by D Dipasupil/FilmMagic)