SAN FRANCISCO - SEPTEMBER 01:  Apple CEO Steve Jobs prepares to announce a new line up of iPods as he speaks during an Apple Special Event at the Yerba Buena Center for the Arts September 1, 2010 in San Francisco, California. Jobs announced upgraded versions of the entire iPod line, including an iPod Touch that includes a camera. He also showed the new iTunes version 10 and the release of the second generation of Apple TV.  (Photo by Justin Sullivan/Getty Images)