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EAST HAMPTON, NY - JULY 28: A view of merchandise seen during an evening of shopping to benefit Baby Buggy at Balenciaga on July 28, 2010 in East Hampton, New York. (Photo by Gary Gershoff/Getty Images for Baby Buggy)

EAST HAMPTON, NY - JULY 28:  A view of merchandise seen during an evening of shopping to benefit Baby Buggy at Balenciaga on July 28, 2010 in East Hampton, New York.  (Photo by Gary Gershoff/Getty Images for Baby Buggy)